Cooperative Agricultural Trade Report

For this monthly report, which was compiled on behalf of the German Raiffeisen Association, we receive sales data from participating agricultural traders.

The data from various ERP systems is usually received daily and passes through the clearing centre before being incorporated into various reports once a month.

Multi-page PowerPoint charts and customised pivot tables are generated, showing rates of change as well as strengths and weaknesses analyses and hit lists.

The benchmark report shows agricultural traders where they stand in comparison with their competitors.

“Since 2019, infacta has been providing members of the German Raiffeisen Association with a detailed monthly sales benchmark. Sales of tens of thousands of products from over 50 independent retailers are coded into a specially developed product master, extrapolated to the market and reported individually for each company in an easy-to-understand format. The data undergoes multiple quality checks and infacta responds quickly and efficiently to queries and change requests. And all this with unparalleled quality. We couldn't ask for a better data processor.”
Thilo Lohmüller, Raiffeisen Service GmbH
former managing director

Unitex Datalake Basic Report

unitex GmbH has opted for the hybrid service model for their collaboration with us.

As part of the unitex data lake, our task is receiving weekly sales data from participants in the fashion retail sector and store it for further processing. After passing through our clearing centre, they are made available twice a week in a harmonised and enriched form for an analysis tool operated by unitex. We generate individual benchmark reports with predefined key figures directly for the monthly Basic Report.

We generate individual benchmark reports with predefined key figures directly for the monthly Basic Report.

Panelresearch Hunting Shop

All data has been extrapolated to represent a total population of 625 retailers and includes all sales, both in-store and online. Market coverage amounts to approximately 70% of the total market. The classification into the respective product groups is originally carried out by the retailers. Where possible, differing classifications are standardised and incorrect entries are corrected. Sales of second-hand items are also included.

The classification into the relevant product groups is initially carried out by the retailers. Where possible, discrepancies in classification are standardised and false entries are corrected.

Sales of second-hand items are also covered.

Sales development for the entire product range – 1st quarter 2026 – 1. Quartal 2026

The sales performance of specialist hunting retailers was, slightly positive in March, and the first quarter ended with a small profit. Things went significantly better for retailers with an annual turnover of more than €1 million. Compared with the first two months, the gap between smaller and larger shops has become even larger.

Sales Trends Optics in 2025

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